Initiating commercial vehicle's only loyalty program – Tata Delight, the country leading Indian tyre maker Ceat Limited has partnered with Tata Motors for a cause. The partnership allows members to earn reward points along with special loyalty benefits on the purchase of CEAT tyres for Tata Motors’ wide range of commercial vehicles.
Speaking more on the collaboration Mr. Nitish Bajaj, Vice President- Marketing, CEAT Ltd. said “We are glad to be a part of Tata Motors Customer Loyalty Program – Tata Delight, which offers a host of benefits to our customers. We at CEAT have always believed in taking additional steps to achieve customer satisfaction and this association will further help us connect with our customers.” The Tata Motors Loyalty Program members can redeem points accumulated against the purchase of CEAT tyres, at authorized dealerships through discount vouchers sent to them.
Welcoming the initiative and speaking more on it, Mr. Vinod Sahay, Business Head – CV – IMHCV Trucks, Tata Motors Ltd. said, “We at Tata Motors Ltd. thrive upon making the journey of our customers delightful and through this association we are happy to have strengthened our offering in Tata Delight. It is indeed inspiring to see CEAT Ltd. coming forward and associating with us in this journey. CEAT Ltd. and Tata Motors are known to set high standards of customer satisfaction and as a team, we hope to exceed all our customer expectations.”
