Purchasing both brand new and second hand cars using online shopping portals is still a new concept in the country. However, the trend is slowly picking up among domestic consumers and the future of selling / purchasing cars online definitely looks promising. The best example is the recent Mahindra - Snapdeal offer of a flat Rs. 6,000 discount to customers, opting to buy Duro scooter online.
Online retailing of automobiles is yet to find a solid footing in the Indian market, where a number of big internet shopping portals are operating, such as Snapdeal, eBay, OLX and Quikr amongst others. There are plenty of perks associated with online retailing, such as avoiding unnecessary trips to the local dealerships and it is easier to compare different deals and options on the internet.
Industry experts believe that if the online buying trend gains momentum in the Indian auto sector, a number of car makers might start luring their domestic clientele with enticing deals and discounts. More and more automobile firms will work round-the-clock towards capturing the imagination Indian car enthusiasts, if online retailing becomes popular, which as of now looks certain.
Speaking on the unconventional joint exercise between Mahindra and his company, Tony Navin, Vice President (VP), Business Development, Snapdeal.com, was quoted as saying, “At Snapdeal.com, our endeavour is to be able to participate in our customers’ lives in every way possible. With this partnership, we are the first ones to venture into e-selling of vehicles and have it delivered to our customers’ doorstep.”
