Tata Nano Drive with MTV Season 3, is mark of successful venture between India's most affordable car Nano and popular entertainment media channel MTV. The online series event has been a grand success since past two seasons. The event has gained its popularity owing to optimum utilization of social media platforms, wherein the MTV audience gets to decide the course of the trip for the contestants from start point to the end.
Speaking more on the occasion, Ekalavya Bhattacharya, digital head of MTV India, said, “At MTV, innovation is what drives us. Our target audience keeps evolving and we have to do so too. Nano Drive with MTV is the perfect example of a cross platform, multiple screen, and entertaining show. The previous 2 seasons have been fabulous and this season is set to be the most exciting one till date. We are the pioneers of branded entertainment content in India and such solutions are what differentiate us from the rest.”
In the new season, audience shall choose four teams that shall participate against each other in the event. Each team shall begin its trip from pre-designated points spread across 4 zones - Siliguri for East, Goa for West, Jaipur for North and Chennai for South. The teams are expected to drive for about 21 days on a pre decided fixed budget, leaving no margin for error.
By the end of Tata Nano Drive with MTV Season 3 event, the team with maximum scored points on chart shall win the contest and its members shall be entitled to receive a new Tata Nano each. Click here to participate in the contest.
