Statistics revealing road accidents related injuries and fatalities has indeed not been too impressive in India. To emphasise on Road Safety measures, CEAT is one of India’s leading tyre manufacturers has initiated the Road Safety week (11th- 17th Jan) campaign in association with ‘Brotherhood of Bulleteers Motorcycling Consortium’ (BOBMC). The road safety drive shall kick off from Fountain Hotel – Mira road to Manor via Ahmedabad highway at 7.00 am on 11th January 2015. More than 25 riders would be a part of this initiative which is aimed at spreading awareness about importance of adopting safety measures while driving.
Apart from Mumbai, the road safety drive shall also be initiated across cities like Chandigarh, Delhi-NCR, Agra, Lucknow, Kolkata, Hyderabad, Udupi, Hubli and Pune, wherein, over 500 riders from across the country shall be a part of the drive. Known for their love for riding atop Royal Enfield motorcycles across India, the BOBMC members are indeed considered to be the ideal ambassadors for spreading the road safety message. Moreover, the CEAT team is also reportedly organizing children’s road safety boot camp at Kidzania under a campaign titled ‘Drive Safe Dad’. The campaign intends on educating kids in a fun way; wherein kids would be encouraged to pass on road safety messages to their parents. CEAT believes that such emotional messages from loved ones would be powerful enough to bring about the necessary habit change.
Speaking more on the occasion, Prabhakar Tiwari, GM - Marketing, CEAT Ltd. said, “Being a socially responsible brand, we believe that the adherence to road safety rules is of prime importance for all vehicles on the road. The road safety week provides a perfect platform to take this message to the masses. We hope to create nationwide awareness through such initiatives and ensure a safer year ahead for everyone.”
