To make driving experience better, Ford has reportedly developed a new Sync in-car communications and entertainment system that is better performing, has better speech recognition capabilites and has a smartphone user-friendly interface. Back in 2007, Ford had collaborated with Microsoft to develop the Sync 1 infotainment system and later also developed the Sync 2 system – named as MyFord Touch. In India, Ford had been selling Ecosport and Fiesta with Sync 1 systems, and it was also due to be soon used in the 2015 Figo hatchbacks. Reportedly, MyFord Touch that was being used in international trims has been facing many issues and was not much of a success.
Ford has also reportedly severed partnership with Microsoft and has gone out to develop the latest Sync 3 voice commanded infotainment system that has BlackBerry-based system from Panasonic. The device has reportedly been designed for effortless hands-free control, wherein the user gets an opportunity to play a certain song, artist or album, and can also switch between radio stations using using simple and easy to understand instructions.
Speaking more on the occassion, Raj Nair, Ford chief technical officer and group vice president, Global Product Development, commented, “SYNC 3 is another step forward in delivering connectivity features customers most want, and they tell us this kind of technology is an important part of their decision to buy our vehicles.”
