German Luxury carmaker Mercedes-Benz stole the limelight yesterday with the launch of an all-new C 220 CDI sedan, offered at a starting price tag of about Rs 37.90 lakh (ex-showroom Delhi). The company has started the local production of the sedan within three months of the model's debut in the country.
The new C 220 CDI Style carries a price tag of about Rs 37.90 lakh, while the C 220 CDI Avantgarde is tagged at Rs 39.90 lakh (ex-showroom Delhi). Speaking more on the occasion, Mercedes-Benz India Managing Director & CEO, Eberhard Kern said, "We are glad to commence the local production of the C 220 CDI and are confident that we will be able to cater to the increasing demand of this world winner for our discerning customers". The sedan reportedly delivers an impressive mileage figure of about 19.27 kmpl. Thereby, maintaining a fine balance between performance and efficiency.
The local production will continue for the sedan's success story in the Indian market, he added. "With the local production of the new C 220 CDI and in tune with its 'Make-in-India' commitment, Mercedes-Benz India has now an increased localization content of 60 per cent in this car," Kern said. Mercedes-Benz India has a manufacturing capacity in Chakan, Pune, with an installed capacity of 20,000 units per annum.
The company currently rolls out C-Class, E-Class and S-Class luxury sedans, along with the M-Class and GL-Class luxury SUVs, from the plant. The luxury car maker today also announced the launch of the 'Corporate Star Lease programme'. "We have launched the 'Corporate Star Lease' product, a dedicated leasing solution from Mercedes Financial Services that will bring immense value for our potential corporate customers," said Kern. With sales of 3,566 units in the first quarter of the year, Mercedes-Benz has become the leading luxury car manufacturer in the country.
