Tata Motors seems to be leaving no stone unturned in its attempt to gain a strong footing in the local market. Recently, the company rolled out a contest ‘Zest for Stardom’ in association with IIFA awards, which gave winner of the contest a chance to share space on stage with actor Ranveer Singh. Moreover, the company has been working on developing a thick dealership network of about 200 dealers and about 3,000 new manpower recruits.
As per a reports from PTI, Tata Motors has been working hard on planning of the product life cycle by incorporating interesting Indian elements in its future produce. Mr Pratap Bose, TATA Motors head of Design, said, “Basically our cars are very good products, well engineered, very relevant for the segment they play in. It is just, somewhere I feel, we have now started to, also, focus much stronger on design. He was responding to a query on what went wrong for TATA Motors from a design perspective that in FY'14 it dropped to 4th biggest car maker slot in India by volume.”
The company has over decades of experience on the local soil and has very well studied the changing trends. Technologically the cars are up-kept with times, but on the design front Tata cars were frowned upon. Going forward, the company intends of foreseeing the design needs and keep their vehicles updates with new features. Mr. Bose added, “Going forward, in each product life cycle, we have already planned from the day we launch it to the day that is product replaced in 6 to 7 years, we have planned every phase on how we are going to enhance, improve, refresh and keep that excitement going. We have a very managed process now that ensures that the product remains fresh and exciting. People must feel that there is something new, something fresh has happened. We manage this process much better today.”
Source: SG
