BMW to launch Mini premium hatchback in India by 2013-14

BMW, the largest selling luxury car brand in the Indian market, is mulling over the option of launching an all new premium hatchback under the ‘Mini’ brand in the Indian market within next 2 to 3 years. With rise in the income level of a vast pool of Indian middle class buyers, the premium hatchback segment has emerged as one of the most preferred segments for international car buyers to launch their cars in the Indian market.

Speaking to the Financial Chronicle recently, Andreas Schaaf, BMW India president said, “A decision to bring hatchback MINI brand car into India will be taken within a year or so by the board of directors and I hope Mini brand car will make a splash in India during my tenure.” According to him, BMW has maintained the top position in the luxury car segment for two years in a row. The company accounts over 40 percent market share in segment of luxury cars in the Indian market.

 

In year 2011, BMW expects to sell 10,000 units of its vehicles in the Indian market, accounting for a surge of over 60 per cent from last year’s 6,246 units. According to Mr. Schaaf, if company manages to sell 10,000 units in year 2011, its market share will surge to about 49 percent, making it the undisputed leader in the Indian market.
Meanwhile, BMW has launched a new luxury sports utility vehicle (SUV) – BMW X3 – in the price range of Rs 41.20 lakh to Rs 47.90 lakh.

MINICooper [2018-2024] ₹ 29.90 Lakh OnwardsCheck On Road Price

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