Italian two-wheeler manufacturer DSK Benelli has gone ahead to inaugurate as many as seven dealerships in India within a month’s time of its launch on March 19th, 2015. Dealerships of DSK Benelli have opened in cities like Pune, Hyderabad, Kolkata, Ahmedabad, Bengaluru, Mumbai and Chennai. Sources claim that dealerships are scheduled to be inaugurated soon. The firm has paid special attention to the locations of these showrooms, considering that their customer base is pretty niche at the moment. Also, DSK Benelli has ensured that the staff appointed in these dealerships is courteous and helpful, which will increase its popularity in India.
Showrooms of DSK Benelli showcase multiple models from the TNT series, which range from Rs. 2.83 lakh to Rs. 11.81 lakh (ex-showroom, New Delhi). These models include TNT 300, 600i, 600 GT, 899 and R. Shirish Kulkarni, Chairman at DSK Motowheels, spoke about the firm’s efforts of pulling together so many inaugurations within a month. “It gives us immense pleasure to announce that we have achieved substantial bookings since the launch on 19th March 2015. The company has also managed to achieve another remarkable feat of launching various showrooms PAN India, since the launch,” he was quoted as saying.
Adding further, he said, “Our main focus is to align DSK Benelli’s presence across all strategic locations in order to generate strong brand eminence in the key markets. The recently launched DSK Benelli showrooms in Pune, Mumbai, Bengaluru, Chennai, Hyderabad, Amdavad and Kolkata are one of the first worldwide, to meet the International CI standards of Benelli global showrooms. These dealerships will not only act as a platform to sell motorcycles but also a place for DSK Benelli superbike enthusiasts to interact with other bikers and share their love for the Italian biking legend. Furthermore, to enhance this experience, employees at the respective showrooms have been provided with specialised training in management of sales, service, spare parts and customer service, to ensure that our patrons can enjoy best-in-class ownership experience.”
